In 150 characters or less, what is your marketing superpower?

My marketing superpower is leveraging AI, embracing digital trends, and swiftly adapting to new technologies to deliver innovative and cost-effective solutions.

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What is something you worked on that you're proud of from your marketing career?

Collaborating with charities across Canada and integrating them into my marketing plans. Supporting these organizations was incredibly fulfilling and allowed me to make a positive impact while achieving marketing objectives.

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What does your ideal next role look like?

My ideal next role would be one where I can continue leveraging my expertise in digital marketing and AI, while also having the opportunity to take on new challenges and contribute to innovative projects. I'm looking for a role that allows me to make a meaningful impact and grow professionally.

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What do you want a future employer reading this to know about you?

I am a self-motivated and proactive marketer with a clear communication style, a consistently positive attitude, and a data-driven approach. I thrive on challenges and am passionate about staying at the forefront of digital marketing trends. Whether it's embracing new technologies or exploring innovative strategies, I am committed to delivering results and making a positive impact in any role I take on.

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“Asutay is highly adept at navigating digital tools and technologies, demonstrating a keen ability to adapt and learn new digital concepts swiftly, making him a valuable asset in any tech-driven environment."

In 150 characters or less, what is your marketing superpower?

My marketing superpower blends my military background with creative interests, offering a disciplined approach and innovative problem-solving skills.

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What is something you worked on that you're proud of from your marketing career?

As someone who is new to marketing, my creative mindset and ability to think outside the box allow me to develop innovative marketing strategies and captivating content that engages audiences effectively.

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What does your ideal next role look like?

My ideal next role involves a dynamic environment where I can leverage my creativity and strategic thinking to develop impactful marketing campaigns. I'm looking for opportunities to collaborate with a diverse team and make meaningful contributions to the brand's growth and success.

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What do you want a future employer reading this to know about you?

I bring a unique blend of creativity and discipline from my background, enabling me to approach marketing with fresh, innovative ideas while maintaining a strong focus on results. I'm dedicated, adaptable, and committed to contributing to a positive and collaborative work culture.

In 150 characters or less, what is your marketing superpower?

I transform complex ideas into messages easy to understand and create actionable plans to spread them to the right people at the right moment

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What is something you worked on that you're proud of from your marketing career?

Working at Walmart some Store Managers were worried about their vegetable sales, they noticed neighbours were increasing their vegetable consumption but most of those purchases were going to the competence. This situation was negatively impacting the stores’ profit and increasing food waste. After some market studies in the affected regions, we noticed people around the stores didn’t know Walmart sells vegetables or if they knew, they thought it was expensive or low quality.
To tackle these problems, I develop a marketing campaign to highlight the category and the quality of our products. In the stores, we include signage highlighting products in offer and tips for picking the perfect product in items like bananas or avocados, to call customers’ attention and increase product knowledge. On social media, we create videos showing all the processes of our vegetables from the farms to the stores, and post facts about our processes and some offers, to create awareness and improve price perception. Finally, a section for fruits and vegetables was included in all the push communications with aggressive offers. All these actions resulted in an increase of +15% in rotation and a reduction of waste by almost 10% in fruit and vegetables.

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What does your ideal next role look like?

My ideal role has a mix of creative and analytical tasks. It is challenging with room for learning and growth. With the opportunity to contribute with autonomy, and work in a team with wonderful people in an inclusive and collaborative environment.

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What do you want a future employer reading this to know about you?

I am a creative person who loves to solve problems and reach goals through organization, curiosity and a data-based approach. My communication style is open, clear and respectful.‍

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“Mayra has played a pivotal role in managing our social media accounts, curating content, and engaging with our online community. Her expertise and dedication have contributed significantly to our digital presence.”

- Jacklin Ibrahim, Executive Director at Daughters for Life Foundation